AMD e Cyberlink pronte per il 3D

Molto attiva in questo periodo Cyberlink. Dopo avervi annunciato l’importante aggiornamento del suo programma POWERDVD, ecco un’ altro interessante annuncio relativo al 3D in collaborazione con AMD.

Cyberlink decide di inglobare nel suo importante software di visione video per computer powerDVD, la tecnologia SENSIO 3D. Il tutto viene fatto in collaborazione anche con AMD impegnata quindi su più fronti sulla standard 3D. Vedremo quale tecnologia prenderà maggiormente piede. Sicuramente il software PowerDVD è molto diffuso e con il nuovo upgrade ha riacceso la luce dell’attenzione su di se.

A seguire le press release:

SENSIO and CyberLink Join Forces to Integrate SENSIO® 3D Into the PowerDVD Videoplayer

Montreal, Qc —November 30, 2009—SENSIO Technologies Inc. (“SENSIO”) (TSX Venture Exchange Inc.: SIO), the inventor of the SENSIO® 3D technology, and CyberLink signed a letter of intent to integrate SENSIO’s software solution, the S3D software decoder, into Cyberlink’s PowerDVD videoplayer. PowerDVD is the leading DVD, Blu-ray Disc and AVCHD movie player software application, chosen by top-brand PCs and optical disc drives purchased by consumers and businesses around the world. The all new SENSIO and CyberLink solution will enable consumers to view movies on their computer in 3D and will be on demonstration as early as January at the 2010 Consumer Electronics Show in Las Vegas, at the SENSIO stand (S20931).

“We are delighted to work with Sensio to deliver the next generation of home entertainment on CyberLink’s industry leading video playback application, PowerDVD,” said Alice H. Chang, CEO of CyberLink. “By leveraging Sensio’s advance 3D technologies within PowerDVD we are able to enhance the movie watching experience and offer consumers another dimension for enjoying DVDs and Blu-ray movies.”

“SENSIO is a company of firsts – it was the first to do live 3D broadcasts, to present a Full 3D HD solution and to have its format standardized. We are very pleased to cooperate with CyberLink, the PC digital multimedia development leader. This agreement is another step that confirms our momentum in the consumer electronics market and that moves us closer to our objective of becoming the de facto standard for PC platforms, playstations and 3D televisions,” explains Nicholas Routhier, SENSIO’s President and Chief Executive Officer.

Both companies are committed to work together in promoting their new solution with studios and standardization bodies. The letter of intent also provides for both companies to pursue their joint promotional efforts at upcoming trade fairs.

CyberLink PowerDVD 9, the latest in the award winning PowerDVD series, brings uncompromising HD movie playback for Blu-ray Disc and other leading HD formats, DVD enhancement features, high-definition audio support, animated browsing and a many other groundbreaking features to the PC.

The S3D decoder or the “SENSIO Stereoscopic Software Decoder” is a software version of the SENSIO® 3D decoder which has been sold for some years on the consumer electronics market. The new SENSIO® 3D software application can be integrated into any videoplayer software and allows for the display of 3D contents on a computer equipped with a 2D or 3D screen.

AMD (NYSE: AMD) today announced that it will demonstrate the forthcoming Blu-ray stereoscopic 3D standard at the 2010 Consumer Electronics Show, showcasing how consumers will soon get to enjoy high-fidelity 3D entertainment once reserved only for theaters.

• A new way to enjoy Blu-ray entertainment: Expected to hit store shelves in the second half of next year, Blu-ray stereoscopic 3D combines the crisp, high-definition images the format is known for with high-quality 3D visuals that seem to jump from the screen. As a contributing member of the Blu-ray Disc Association, AMD is working closely with technology partners as the format specifications are finalized over the coming year in order to help ensure compatibility with upcoming AMD hardware.
• Seeing is believing: At the upcoming 2010 Consumer Electronics Show, AMD and CyberLink will jointly preview Blu-ray stereoscopic 3D entertainment for those in attendance. AMD will be located in the Grand Lobby (GL-8 and GL-10) of the Las Vegas Convention Center. The new standard is one of many 3D technologies AMD openly supports, along with 3D DLP televisions, dual-panel and line interleaved 3D monitors, and is part of AMD’s initiative to further both the art of 3D entertainment, and its adoption in homes worldwide through close collaboration with 3D technology partners, including OEMs, software developers and content distributors.
• Continuing a proud tradition of technology leadership in graphics: Stereoscopic 3D for HD gaming and multimedia joins a long list of technologies that AMD has led the way in. Most recently AMD launched its series of next-generation ATI Radeon™ graphics cards, delivering the industry’s first and only support ofDirectX 11 gaming currently, and multi-display entertainment made possible by AMD’s ground-breaking ATI Eyefinity technology.

“AMD has a long, proud tradition of delivering leading technologies to market – technologies that have a meaningful and positive impact on the PC experience,” said Rick Bergman, senior vice president, AMD Products Group. “Stereoscopic 3D is set to be one of these technologies, and that’s why AMD has committed the time and resources to ensure that when Blu-ray stereoscopic 3D is ready for the world, AMD will be ready to bring it to consumers, just as we have done recently with DirectX 11-capable hardware to support DirectX 11 gaming.”